WHAT IS 4K UHD?
What is 4K UHD? Everything you need to know about the Next-generation resolution
At our studio, since 2016, we have said bye bye to normal HD and have entered into the exotic World of 4K (Ultra High Definition) so it was found necessary to explain what 4K means for our clients. 4K (or Ultra HD as it's also confusingly known) has 4 times more pixels the High Definition. With four times the amount of pixels it's able to display four times the level of details. More pixels means more information. More information means sharper pictures. Sharper pictures are more engaging. More engaging content is more fun. And fun... well fun is the thing, isn't it?
4K allows you to sit close to the screen without the image breaking down - is one of the most intoxicating things about 4K. Sitting closer allows the same sized screen to fill more of your visual field, which yields greater immersion. The up-close factor is one of the reasons 4K computer monitors have become one of the technology's fastest growing sectors. 4K monitors remain pin-sharp even when you're just a foot or two from the screen, as you are when you're sitting at your desk.
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